Apple bids farewell to Frank Casanova after pivotal 36-year tenure

After almost 4 a long time at Apple, Frank Casanova, the Senior Director of Product Advertising and marketing who not too long ago spearheaded the launch of the Imaginative and prescient Professional headset, has retired.

Over his in depth profession, Casanova contributed considerably to the corporate, together with his essential position in increasing the iPhone’s service community, finally shaping how shoppers work together with Apple’s merchandise worldwide.

Casanova’s journey with Apple started within the late ’80s, and since then, he has been a pivotal determine within the firm’s evolution. His early work included advertising Apple’s foundational merchandise, in accordance with a Wednesday report by Bloomberg.

In 2019, he was named Apple’s first head of promoting for augmented actuality, a transfer that highlighted his adaptability and foresight in embracing new technological frontiers.

The introduction of the Imaginative and prescient Professional marks a major milestone in Apple’s historical past, representing its bold push into the burgeoning subject of augmented actuality. It launched with an necessary occasion at Apple’s flagship retailer in Los Angeles, attended by Casanova alongside Eddy Cue, Apple’s Providers Chief.

His retirement turns a brand new web page for the corporate, calling for a recent imaginative and prescient to information the subsequent improvement part of its augmented actuality initiatives. As Apple says goodbye to Casanova, the trade anticipates what’s going to come subsequent from the corporate.