Counterpoint: smartphone market in India is shifting in the direction of extra premium fashions

The smartphone market in India is booming – Counterpoint experiences customers are shifting in the direction of extra premium fashions as customers search for telephones that may recreation, run AI and seize larger high quality photographs. Reasonably priced financing schemes and trade-in gives are additionally driving the transfer to pricier tiers.

The premium smartphone phase (>₹30,000) has reached its highest-ever share by quantity at 20%. Trying on the share by worth, this phase accounts for 51% – that’s to say that greater than half the cash spend on smartphones in India are spend on a premium system.

5G adoption continues to climb and the shipments of 5G handsets has reached a brand new top of 71%. This, after all, is said to the expansion of the premium phase.

Taking a look at particular person manufacturers, vivo claimed the #1 spot for the primary time in its historical past – that is by quantity of telephones shipped for the quarter. Innovative 5G tech and spectacular cameras are what propelled vivo to the highest.

Nevertheless, share by worth, Samsung continues to guide the market. The common promoting value (ASP) for a Galaxy telephone is larger than ever at round $425. This is because of sturdy gross sales of the Galaxy S24 sequence (with generative AI singled out as a promoting level), the improved Galaxy A-series is doing very nicely too.

Apple has one thing to rejoice too, a record-setting quarter within the premium phase because of sturdy gross sales of the iPhone 15 sequence, particularly by way of offline shops. Apple leads the premium phase when it comes to each worth and quantity.

A couple of different worthy mentions – Nothing was the fastest-growing model with a 144% improve over final yr (the Nothing Cellphone (2a) is successful), Motorola’s shipments are up 58% yr on yr (analysts spotlight Moto’s materials selections and Android UI), Xiaomi shipments are up 28% yr on yr (sufficient to safe second place by quantity).

Additionally, MediaTek stays the dominant chipset provider for telephones offered in India with a 53% share, although Qualcomm stands out within the premium phase with a 35% share.

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