Apple and Samsung dominated the highest 10 best-selling smartphone charts in Q1 of 2024, as revealed by Counterpoint Analysis‘s newest report. Every firm had 5 telephones on the listing, nevertheless it was Apple that got here on high with the iPhone 15 Professional Max turning into the best-selling cellphone, adopted by iPhone 15 in second and iPhone 15 Professional in third.
The analysis identified that 5G is turning into increasingly current within the on a regular basis lifetime of the common shopper, as all 10 units within the listing are 5G-enabled. Additionally, the pattern in the direction of premiumization is clearly seen, with 7 telephones being priced above $600.
The Professional collection of iPhones can be rising in recognition. In 2020, the share of Professional units was 24%, whereas at present, it’s 60% of Apple’s gross sales worth in Q1 2024. One motive is that Apple affords substantial upgrades and enhancements for customers who resolve to purchase a Professional variant.
Samsung Galaxy S24 and Galaxy S24 Extremely each positioned within the high 10, because of Galaxy AI. It was over a month earlier than the brand new know-how reached older units, such because the 2023 flagship foldables, the Galaxy S23 lineup, and others.
Customers are holding onto their smartphones for longer intervals, famous Counterpoint. This results in clients choosing a high-end smartphone that can guarantee their units stay “technologically related” for an extended time frame.
Apple iPhone 15 Professional Max
Expectations are premium units to seize a bigger share of your entire smartphone market, as corporations are specializing in leaner portfolios with premium options.
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