Posted by Arjun Dayal, Director – Google Play Video games
Making knowledgeable advertising and marketing choices depends on figuring out your most precious consumer acquisition channels to your video games. By monitoring referral information, you may perceive which visitors sources ship essentially the most customers to obtain your app from the Google Play retailer. These insights will help you benefit from your promoting spend and maximize ROI. That’s why in 2017, we launched the Play Set up Referrer API, which provides you a simple, dependable method to monitor your apps’ referral data straight from the Play retailer.
Till now, this function was solely out there to your video games within the cellular Play retailer. At the moment, we’re happy to announce help for Google Play Video games on PC, permitting you to attribute conversions out of your advertising and marketing actions on the Net1. In case you use the Google Play Set up Referrer API to trace your referral sources, now you can attribute conversions to particular campaigns straight from Google Play by manually retrieving referral data, or utilizing third-party analytics instruments from Google’s App Attribution Companions.
Getting began is simple. First, generate a Google Play URL to your sport’s Google Play retailer itemizing web page and add a referrer question parameter to your Net marketing campaign. Then, when a PC consumer clicks the hyperlink, they are going to be redirected to your sport’s itemizing web page on the Google Play Net retailer, which is able to give them the choice to “Set up on Home windows.” As soon as the consumer launches your sport, you’ll be capable of monitor the referral utilizing the Google Play Set up Referrer library.
“With integration help from Modify, builders can shortly and effectively measure advertising and marketing campaigns for his or her video games on Google Play Video games on PC. We’re excited in regards to the alternative this brings for builders to broaden their video games’ attain and strengthen cross-platform measurement.”
– Gijsbert Pols, Director of Related TV & New Channels, Modify
Study extra about third-party referral codes for Google Play Video games on PC and begin optimizing your advertising and marketing efficiency at the moment.
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1Topic to system compatibility with Google Play Video games on PC.
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