Key product updates from the 2024 Google for Video games Developer Summit

Posted by Aurash Mahbod – Common Supervisor, Video games on Google Play

We’re on a mission to make Google Play the most effective vacation spot for gaming, and your superb video games are what make it potential. That’s why we’re investing in instruments that empower you to realize extra by growing consumer engagement, accelerating your small business progress, and maximizing your attain.

Right this moment, we shared extra particulars about these investments on the Google for Video games Developer Summit. Try the Keynote session on demand, or maintain studying for key product updates from the summit.

Extra methods to extend consumer engagement

We all know that id, progress, and achievements are vital to avid gamers. With Play Video games Companies (PGS), avid gamers can swap between units and leap again into gameplay immediately, on any machine linked with PGS¹. Based mostly in your suggestions, we’ve made it simpler so that you can combine PGS and supply extra related experiences on your customers:

• No database modifications are required to combine PGS, and also you now not have to retailer the affiliation between in-game accounts and PGS profiles.

• You can begin routinely syncing your customers’ register info by way of PGS, together with these with out a profile, guaranteeing their progress is accessible to be synced after they change to a brand new machine².

• All through this yr, we’re rolling out extra methods so that you can create participating in-game content material by achievement degree or recreation progress. For instance, it is possible for you to to create Quests inside your recreation to problem gamers whereas unlocking rewards utilizing Play Factors.

To begin creating these participating experiences inside your recreation, combine PGS at present — and keep tuned for extra capabilities coming quickly.

We’ve additionally been working to tailor our retailer expertise to raised have interaction customers who’ve already put in your recreation. Beginning at present, we’re rolling out enhancements to retailer listings to extra prominently show your recreation updates, new content material, and promotions straight inside Play³. Your retailer itemizing web page will supply related content material to maintain your viewers engaged together with your recreation, together with your newest YouTube movies, AI-generated FAQs, and extra.

These enhancements are at the moment restricted to English language customers and to pick titles which are a part of the early entry program. In case you’re serious about testing the improved retailer itemizing on your recreation and serving to form this function together with your suggestions, you’ll be able to categorical curiosity right here.

Expanded packages to speed up progress

We’re additionally increasing our hottest packages that can assist you speed up your small business progress.

• With over 220M members, Google Play Factors is likely one of the largest loyalty packages on the planet. Out there in over 35 markets and overlaying the overwhelming majority of purchase-ready, lively spenders, Play Factors helps you keep customers and attain new ones. This yr, we’re excited to announce that we’ll be launching Google Play Factors in Brazil.

• Play Factors now gives the power to set restricted portions for unique in-game gives, constructing pleasure and boosting participation round restricted offers. These gives have been extremely efficient at reaching paying customers and driving repeat purchases.

• Google Play Go, which has grown over 120% in subscriptions over the previous yr, is increasing to incorporate in-game gives from in style video games. We’re launching in-game gives in 21 markets together with Japan, and launching Play Go in Korea later this yr.

New methods to maximise attain

Lastly, that can assist you attain extra customers together with your video games, we’re making it simpler to scale and develop your multi-platform video games throughout cell, tablets, Chromebooks, and Home windows PCs⁵.

• We’re additionally making consumer acquisition campaigns simpler and extra useful for PC video games. Now you can use the Play Set up Referrer API for Google Play Video games to realize closed-loop advertising on PC, passing marketing campaign or click on info into your recreation so you’ll be able to optimize advertising campaigns throughout advert networks, social, and different channels.

For extra information from the Google for Video games Developer Summit, take a look at g.co/gamedevsummit. You can too join with us at GDC in San Francisco. We’ll be internet hosting a full day of classes on March 19 and per week of hands-on product expertise on the Moscone Middle, West Corridor, Stage 2 Foyer from March 18 to March 22.

As all the time, thanks for partnering with us to carry superb video games to gamers all over the place.

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¹Topic to recreation availability and PC compatibility.

²This function requires PGS SDK V2 integration. Builders can save sign-in info to PGS for customers, however solely retrieve this as soon as the consumer has arrange a profile.

³Function availability restricted to English language customers and choose titles which are a part of the early entry program.

⁴Google inner knowledge. New purchaser refers to customers who made a purchase order throughout this pilot experiment after making no buy for the previous 50 days.

⁵Home windows is a trademark of the Microsoft group of corporations.

⁶Google inner knowledge.