A brand new Canalys pill market analysis simply got here out, displaying a modest 1% progress for Q1 2024. Whereas the small restoration is nothing to jot down residence about, analysts imagine it is a sign for a future development all through 2024, as that is the primary quarter with a optimistic motion, following 4 consecutive quarters of year-on-year decline.
The primary driving power is believed to be recovering shopper spending and the stabilization of the worldwide economic system. Furthermore, analysts anticipate yr for tablets as new applied sciences will bolster pill gross sales, particularly Apple’s OLED-equipped tablets, 5G in untapped markets and different improvements. If the projections ae right, the market will stabilize above pre-pandemic ranges by the tip of this yr.
Concerning market share, Apple continues to be main the pack with nearly 36% market share and 12 million shipped models, whereas Samsung posted a modest 1% improve with 6.8 million models. Huawei continues to be in stable third place with an 8% market share, primarily because of its success at residence and in Asia Pacific. Lenovo and Amazon take the fourth and fifth place, respectively.
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