Apple points apology assertion over new iPad Professional advert, won’t air it on TV

Apple makes among the most memorable video advertisements however it bought plenty of unhealthy rep for its newest iPad Professional advert. The video reveals a plethora of inventive instruments and devices being crushed by a hydraulic press with an iPad Professional rising on the finish. The advert prompted backlash on social media which led Apple problem an official assertion response.

Creativity is in our DNA at Apple, and it’s extremely essential to us to design merchandise that empower creatives all around the world. Our aim is to all the time rejoice the myriad of the way customers specific themselves and convey their concepts to life by iPad. We missed the mark with this video, and we’re sorry. – Tor Myhren, Apple VP of Advertising Communications

The “Crush!” advert remains to be out there on Apple’s official YouTube channel however Apple confirmed it won’t air on TV.

Supply (paywall)