Controversial new iPad Professional advert may need been impressed by LG advert

Throughout its “Let Free” occasion on Tuesday, Apple launched the new M4 iPad Professional. Nevertheless, the product was unveiled with a somewhat intriguing and controversial advert, which reveals issues like musical devices, digital camera lenses, and books being destroyed by a hydraulic press – which then turns all of it into the new iPad.

However lots of people didn’t just like the iPad Professional advert, and it seems that Apple could have been impressed by a really previous LG advert.

Apple could have taken inspiration from LG for controversial iPad Professional advert

As some individuals have seen, Apple’s “Crush” iPad Professional advert is similar to one LG aired in 2008 to advertise the KC910 Renoir. The smartphone gained many new options resembling GPS, Wi-Fi, accelerometer, and Dolby Audio help, which led LG to create an advert that additionally reveals a hydraulic press destroying issues and turning them into its new telephone.

Coincidentally or not, Apple used the identical script and aesthetic for its iPad Professional advert nearly 16 years later. “I’m shocked that Apple, with their substantial advert finances, seemingly copied LG’s concept from 2008. You’d suppose they’d provide you with one thing extra unique,” stated Andy Cheng on Threads.

As 9to5Mac reported this morning, many Hollywood names resembling Hugh Grant and Asif Kapadia have criticized the brand new iPad Professional advert for selling the “destruction of the human expertise.” Folks questioned “why anybody thought this advert was a good suggestion” and accused the corporate of minimizing the work of writers, producers, filmmakers, and creators.

Apple later apologized for the iPad Professional advert and stated that it values creativity. The corporate acknowledged that it had “missed the mark” with the video. Though the advert stays accessible on-line, the corporate has stated that it gained’t be aired on TV.

You possibly can watch each the LG and Apple adverts under:

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