Vivo’s making its Galaxy Z Fold 6 killer locally in this major market

Chinese smartphone manufacturers have been trying to catch up to Samsung’s lead in the foldable segment for a few years now. They’ve been able to close the gap but the progress still remains limited, largely due to the problems with market access that they face in North America, particularly the United States.

Those manufacturers are now taking the fight to Samsung in other lucrative markets where they don’t have such issues. Vivo’s already come out with its Galaxy Z Fold 6 rival, dubbed the Vivo X Fold 3 Pro, and it appears the company will be assembling the device locally in India to enhance competitiveness.

Vivo wants to improve its competitive in India’s foldable market

The Vivo X Fold 3 Pro was first unveiled in China back in March this year. It features a 6.53-inch OLED cover display and an 8.03-inch internal foldable panel. It even has an IPX8 water resistance rating, matching one of the key selling points of the Galaxy Z Fold series.

You’ll find Qualcomm’s latest Snapdragon 8 Gen 3 chipset under the hood with 16GB of RAM and up to 1TB of internal storage. It has a whole host of other top-notch features as well, making the device deserving of its ~$1,385 price tag, lower than the Galaxy Z Fold’s $1,799 starting price.

Vivo has its sights set on the premium segment in India. The company is going to assemble the Vivo X Fold 3 Pro in India, using some local materials in the supply chain as well, to better compete against Samsung in the rapidly growing foldable smartphone segment. The devices will be assembled at Vivo’s new 170-acre factory in Noida.

No word as yet on pricing but the mid-June launch window makes it clear that Vivo wants to get its product out in the market before Samsung releases the Galaxy Z Fold 6, which won’t happen until the end of July at the very least, as the Unpacked event takes place on July 10.